Northug™ — instinct of champion29.01.2020
Petter Northug is known for being an audacious powerhouse with enormous speed on the track. He is an Olympic gold medalist and world champion and is driven by a burning competitive instinct.
After his cross-country career it was obvious for Petter to find a new arena to compete in. A new arena to master and again to fight at the top amongst the elite. Petter’s ruthless winner’s instinct is reflected in the sports products from Northug™.
The combination of optimal fit, correct design, robust quality and technological innovation ensure maximum performance and sets you on the right track to focus totally on your goal.
With Northug™, Petter wants to inspire practitioners of every sport to find their inner best, to surpass all their expectations and become an even rawer version of themselves.